Fox is ‘Glee’-ful about new musical comedy

fox-hollywood-newsis

Journey’s Don’t Stop Believing contagious? Some find the 1980s classic cheesy, but few can deny the powerful pop hook and emotional resonance that ended The Sopranos on an ambiguous note of hope two years ago.

The irresistible anthem is back in a big way. Each week on American Idol, during commercial breaks, the Fox network has been using the song in promotional spots for its buzzy new series Glee. The first episode of the one-hour musical comedy, which focuses on underdogs involved in a high-school glee club, debuts Tuesday following the final sing-off on American Idol.

That just might be the sweetest time slot in television. A post-Idol premiere, given the popularity of the Fox ratings ruler, guarantees extra eyeballs for the offbeat dramedy by Nip/Tuck creator Ryan Murphy. In an unprecedented move, Fox will present only the post-Idol pilot and air the rest of the episodes in the fall.

Echoing the catchiness of That Song, performed by the ragtag Glee crew in a key scene, the idea is to keep the show in viewers’ heads long enough so they tune in after the summer break. The sound of Glee will range from “standards with a new twist to hip-hop and very current artists.”

”The show is unconventional,” Fox president Kevin Reilly says. “It is a bit genre-defying. It’s got music, but it’s not a musical. It’s got comedy, but it’s not a comedy. . . . It’s set in a high school, but it’s not a high-school show. It’s sweet and uplifting, but it is not saccharine. It’s got edge and attitude. So, that is the kind of show that, historically, people would take a while to get their hands around.”

Indeed, the tone of Glee smacks more of Freaks and Geeks than the happy-go-lucky High School Musical franchise. In one cheeky scene, a rival show choir performs the Amy Winehouse hit Rehab, grinning like American Idol finalists during a wholesome group sing-along.

The show, set in small-town Ohio, features a slew of unknowns, including Broadway performers Lea Michele (Spring Awakening) as an ambitious social pariah and Matthew Morrison (revival of South Pacific,Hairspray and The Light in the Piazza) as an idealistic teacher searching for escape from his dull life and demanding wife. There will be future appearances by Kristen Chenoweth and Victor Garber (as Morrison’s father).

Reilly, who greenlit the dark drama Nip/Tuck when he was president of the FX network, says he’s confident ”a huge chunk of people” will respond to Glee, which has more heart than Murphy typically offers. According to Reilly, word of mouth is the core of this massive marketing campaign.

”We’ve got every part of the marketing and publicity machine firing on all cylinders for this, and this is something that’s never been done before — to premiere a fall show in May,” says Joe Earley, the executive vice president of marketing for Fox.

Earley outlines a strategy for building buzz through the summer months. The pilot will be available online, along with behind-the-scenes footage, cast-and-character introductions and an interactive competition where people can submit Glee-style performances.

Fox will promote the show during the upcoming season of So You Think You Can Dance, dispatch street teams to distribute promotional material and reach out to cheer squads as well as glee and drama clubs, Earley says.

Paris Hilton isn’t ditzy, new documentary will show

paris-hilton-celebrity-gossipAs if we didn’t get enough of her already, MTV has bought the rights to a documentary about Paris Hilton called “Paris, Not France,” billed as a behind-the-scenes look at her life.

(You mean there’s anything left that we don’t already know about her?)

MTV, which is set to begin airing the second season of “Paris Hilton’s My New BFF” next month tentatively plans to air the 78-minute documentary over the summer.

Director Adria Petty, a music-video director, is said to have had enormous access to Hilton’s private life and her public jet-setting. She also interviews many Hilton family members and friends.

The film reportedly debunks the stereotype of the heiress as a ditzy party girl, portraying her instead as a “more thoughtful and self-aware” young woman, according to trade publications.

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